Sunday, February 17, 2013

World of... ARMANI


World of
 ARMANI


It's one of most popular italien fashion houses in the world. The Giorgio Armani S.P.A was founded in 1975 from Giorgio Armani himself. The name of the brand has become synonymous with high-fashion and is a prestigious name in the fashion industry. The revenue in 2011 amounted to 1.8 billion euros. The company designs, manufactures, distributes and retails haute couture, ready-to-wear, jewelry, watches, leather goods, accessories, eyewear, cosmetics, home interiors and already operates a range of cafes worldwide, in addition to a bar and nightclub. The Products are offered under several sublabels, inclduding...

Armani Prive
Giorgio Armani
Armani Collezioni
Emporio Armani
AJ | Armani Jeans
A | X Armani Exchange
Armani Junior
Armani/Casa


THE LABELS


Armani Prive
It's the most expensive line of Armani. GA Prive is Haute Couture for women and is only available on demand at very high prices. Celebrities wear. Celebrities sometimes wear these outfits for marketing purposes on the red carpet.


It's kept very simple, classic and high contrast

Armani Prive Fall/Winter 2011/12



Giorgio Armani
GA is a high-end (luxury) label specializing in men's and women's  ready-to-wear, accessories, glasses, cosmetics, and perfumes. The label is in the 1,000 range. Very dark sophisticated work clothing. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores.
The logo consists of a rounded “G” completing a curved “A” letter

Giorgio Armani -Women S/S 2013

Giorgio Armani - Men S/S 2013


Emporio Armani
The label offers high end ready-to-wear and accessories. The EA line has a high quality in cheap fashion clothes and focus on trends and modern traits. The clothes are more flashy with glitter and sequins. Using colors like hot pink with black and feathered bags.
The eagle symbolizes the brand’s supreme quality,
excellence and feat, hence making it an everlasting emblem.

Emporio Armani - Women S/S 2013

Emporio Armani - Men S/S 2013

Armani Collezioni
The line is more expensice than EA, AJ and AX, but less expensive than the luxury line GA and haute couture line Armani/Prive. AC is more professional and polished. It provides made-to-measure tailored suites and shirts were every little element can be chosen. 

Armani Collezioni fits perfectly on your body.


"Made-To-Measure" - Every element can be chosen



AJ | Armani Jeans
Armani Jeans is a bridge-line collection of denim-related clothing. Brazilian Midfielder Kaka was signed to endorse the jeans. 

Simply, classy, high contrast.. Armani



S/S 2012 campaign | Tomas Skoloudik photographed by Giampaolo  Sgura


A | X Armani Exchange
The label was launched in 1991 in the US. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. AX focuses more on denim styles and trendier (younger) fashions. 

The Armani Exchange logo incorporates the “A|X trademark”
 in a minimal and most general form.



A | X campaign fall/winter 2011/12 

Armani Junior
This label was founded specifically for infants and children and includes Baby Armani. The line brings all the finesse and style that you would associate with their adult clothing.


It's using the same basic black and white color palette,
 giving them a natural, striking and classier impression



Armani Junio campaign S/S 2013

Armani/Casa
(Armani Home) is a luxury home collection by Mr. Armani featuring lamps, linens and dinning essentials.


This logo represents the home line of Armani
with the characteristic lamp



Armani/Casa store in Milan

Armani Cosmetics
The beauty brand by Armani offers scin care, perfumes and colognes. It's available in many department stores worldwide.

The GA logo is printed on almost every cosmetic product.

Emporio Armani Diamonds campaign



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